Academic News March 2008

28/03/08

Welcome to the March issue of Academic News. Spring is nearly here and although that may imply exams and marking for many, its also means the possibility of some sunshine to look forward to, so we can get outside and enjoy some fresh air.

In this month’s issue we bring you the latest news on the 2012 Olympics, featuring stories on funding and the Paralympics. We also bring you our latest products, updates on the latest events, and as well as all of this, we are giving you a fantastic 10% discount on all Human Kinetics books and DVDs!

In Academic News this month…

  • Product of the month….
  • Promoting an understanding and exposing the issues of muscle damage and repair
  • Discover the best ways to manage your property
  • The Future Landscapes of Aging Conference
  • Equality and Human Rights Commission to use its legal powers to overturn International Paralympic Committee ban for the 2012 Paralympic Games
  • Young adults’ inactivity puts them at risk of heart attack
  • Spin-off enters race to treat obesity
  • Funding concern for 2012 Olympics
  • UK Sport encouraged as national audit office highlights “Significant Progress” to 2012 success
  • Academic News inspection copy requests
  • Product of the month….
    Neurophysiological Basis of Movement, Second Edition, has been thoroughly updated and expanded, making it more comprehensive and accessible to students.By emphasising the neurophysiological mechanisms relevant to the processes of generating voluntary movements, this text is designed for upper-level undergraduate or postgraduate students, who want to better understand how the brain generates control signals and how the peripheral apparatus executes them.This second edition contains eight new chapters and 130 pages of fresh material, covering a wide range of topics, including movement disorders and current theories of motor control and co-ordination. The text is designed so that instructors can cover all chapters or select the topics most relevant to their specific courses.

    Neurophysiological Basis of Movement also offers:

    • A new reference section with more than 700 references, providing supplemental resources that encourage students to read and understand research literature on the neurophysiology of movements
    • A more reader-friendly presentation of material with improved illustrations and introductions to the chapters that provide better transitions
    • Six tests to help students perform experiments to address typical ‘template’ research problems and one-minute drills and self-test questions that encourage students to think independently and test their knowledge as they read
    • A new PowerPoint presentation package that includes 8 to 15 slides of art and text for every chapter, helping instructors prepare for lectures and allowing students to better understand the material

    PRICE: £42.00
    (63.00 Euros)

    Read more about the book!

    Promoting an understanding and exposing the issues of muscle damage and repair

    Skeletal Muscle Damage and Repair is a uniquely comprehensive text suitable for those both interested in basic physiological and applied clinical factors in skeletal muscle damage and repair. This includes health professionals and clinicians, kinesiologists, physiotherapists and researchers, as well as post-graduate and undergraduate students.

    Presenting both research-based information and applied clinical topics, this outstanding book will assist you in understanding the inter-relationships of basic physiology, specific populations and practical treatments for muscle injury and damage. Written by internationally acclaimed researchers and research groups, who are experts in their field, this book covers a broad spectrum of topics, including:

    • The scientific methods used to investigate exercise-related muscle damage and repair
    • A review of current research related to the mechanisms of muscle damage, physiological responses to damage and subsequent muscle repair methods
    • An examination of issues specific to various populations, including the elderly, diabetics, people with muscular dystrophies and elite athletes
    • An evaluation of other practical topics as they apply to muscle damage and repair, such as gender and hormonal influences, effects on gait mechanics, the impact in workplace settings and the issue of “high- responder” individuals who seem extraordinarily susceptible to muscle damage
    • A critical analysis of the efficacy of various popular treatment modalities

    Skeletal Muscle Damage and Repair promotes an understanding of the physiological mechanisms of skeletal muscle damage and repair, and exposes a range of issues related to this area. As well as this, it also encourages communication between researchers interested in the mechanisms of muscle damage and repair, and practitioners who treat muscle injury in various populations.

    PRICE: £42.50 (63.75 Euros)

    Discover the best ways to manage your property

    Outdoor Site and Facility Management, Tools for Creating Memorable Places, is a comprehensive resource for staff, board members, management and owners charged with the complex and challenging task of managing and maintaining properties. Whether your property consists of a building, a campsite or a natural park, this book offers a step-by- step property management plan and provides the creative strategies to manage day-to-day operations, such as:

    • Planning and forecasting
    • Board and administrator responsibilities
    • Working with volunteers
    • Hiring staff
    • Budgeting and financial oversight
    • Risk management

    This resource also comes with a bound-in CD-ROM, which includes 65 editable forms and checklists, a list of editable job descriptions, plus a comprehensive list of resources.

    With Outdoor Site and Facility Management you will discover the best way to manage your property. Nowhere else can you find a comprehensive, one-stop source of information, best practice, guidance and practical tools which you can begin using today.

    PRICE: £27.50 (41.25 Euros)

    The Future Landscapes of Aging Conference

    BSG logo

    The British Society of Gerontology (BSG) Scotland & Centre for Gerontological Practice, at Glasgow Caledonian University, will host The Future Landscapes of Aging Conference on the 20th June in the Govan Mbeki Building, Glasgow Caledonian University.

    This one day conference aims to rethink how we talk about the futures of ageing and to consider the implications for policy and practice.

    The conference will examine future landscapes of ageing, drawing on the expertise of older people, academics and practitioners. It will be of interest to older people and all those who work with them – such as nurses, care workers, social workers, doctors and therapists, as well as academics and students of social gerontology and gerontological practice.

    A Scottish Minister with responsibilities for older people will be invited to address the conference and keynote speakers will include Professor Alison Bowes and Professor David Bell from the University of Stirling, who will give a presentations on the ageing population and policy implications and Professor Alan Newell from the University of Dundee, who will talk about new technologies and older people. Lunch time will include poster sessions at where authors will speak about their posters, and throughout the day participants will have the opportunity to reflect on the future of ageing and contribute to wide ranging discussions on ageing and later life.

    For more information contact Susan Tester, email susan.tester@stir.ac.uk or Margaret McLay, telephone 0141 331 8492.

    Equality and Human Rights Commission to use its legal powers to overturn International Paralympic Committee ban for the 2012 Paralympic Games

    UK Sports Association logo

    The Equality and Human Rights Commission have unequivocally stated their support for the removal of the International Paralympic Committee ban on people with learning disability competing at the London 2012 Paralympic Games.

    Liz Sayce, member of the Equality and Human Rights Commission’s disability committee stated: “I think The Youth Sports Trust decision to now include children with learning disability in the UK School Games as a result of the Commissions intervention, exerts pressure on the 2012 London Organising Committee and the International Paralympic Committee (IPC) to include people with learning disability in the 2012 Games”.

    She went on to say: “We hope a resolution will be reached without resorting to legal action, but if necessary the Commission will consider using its legal powers to ensure the removal of the ban. The Commission will be looking at the point when the Games are handed to LOCOG from Beijing”.

    The ban on athletes with learning disability was imposed by the IPC following an incident at the Sydney Paralympic Games in 2000 when a group of adult non-disabled athletes infiltrated the Spanish learning disability basketball team. The IPC banned every athlete with learning disability across the world from competing at future Paralympics and IPC sanctioned competitions as a result. This has had the additional impact of funding being stopped across the UK and some athletes not having the financial means to continue in their sport.

    The UK Sports Association for People with Learning Disability, working with its members and other organisations across the UK, has been leading a campaign since 2001 for the ban to be lifted.

    UK SPORTS ASSOCIATION For People with Learning Disability, 18th February 2008

    Young adults’ inactivity puts them at risk of heart attack

    Smoking

    The worsening trend in heart disease despite improving treatments is because of lifestyle factors such as smoking and lack of exercise, experts say.

    Between 1993 and 2003 the largest relative increase in obesity has been in adults under 45, while cholesterol levels have changed little or even increased among the younger age groups. At the same time the decline in smoking, which is a key risk factor for heart disease, may be levelling off among young adults. A quarter of adults still smoke.

    Any change in the trend is likely to be seen soonest in younger people. The younger age group suffers relatively few heart attacks or deaths, so has yet to have any impact on overall figures, which continue to decline. But as this group gets older, the risk is that heart disease deaths will increase again.

    Simon Capewell, Professor of Clinical Epidemiology at the University of Liverpool and an expert on heart disease statistics, said: “We think this recent flattening of heart disease death rates is a real phenomenon. It has also been reported by us in the US, and by colleagues in Australia. We also think that increases in obesity and diabetes may contribute, but do not provide the whole answer.”

    The Times, 25th February 2008

    Spin-off enters race to treat obesity

    The latest British contender in the race to develop a safe and effective treatment for obesity is beginning its first clinical trial in human volunteers this week.

    The drug, developed at Imperial College London, is based on a gut hormone that controls sensations of hunger and satiety. It tricks patients into feeling they have eaten enough before their stomach is full.

    With the world facing a big public health crisis from rising levels of obesity and related diseases such as diabetes, a market worth many billions of pounds a year awaits the first company to make an effective slimming drug with minimal side- effects. About one-third of adults in the US and UK are seriously overweight, according to the World Health Organisation.

    Steve Bloom, a medical professor at Imperial, originally discovered in 2005 that injections of a hormone called oxyntomodulin helped obese volunteers to lose weight by reducing their appetite and food intake. His work was hailed at the time as a breakthrough.

    But the natural hormone was not suitable for commercial development so Prof Bloom and Imperial College set up Thiakis, a spin-off company, to develop a synthetic “analogue”.

    FT.com, 12th March 2008

    Funding concern for 2012 Olympics

    2012 new logo

    Elite British athletes competing at the 2012 Olympics in London are set to face uncertainty over funding, says a report from the National Audit Office (NAO).

    The NAO said plans to raise £100m as part of a seven-year, £700m, private sector package may be hit due to delays in fundraising and sponsor demands.

    “There is a risk that raising all this money is not achievable,” it warned. But British Olympic Association chairman Colin Moynihan insisted there will not be a problem.

    “The British Olympic Association believes that the Prime Minister will deliver on his promise made in 2006 to secure the full £600m for the British team,” he said. “This is despite the concerns raised by the NAO report that the Government is entering a crowded market place in their attempt to raise part of the promised funding for our Olympic and Paralympic athletes from the private sector.”

    Moynihan’s statement comes after the NAO suggested “UK Sport should avoid distributing too high a proportion of the extra funding to those sports with no medal potential”.

    BBC Sport, 20th March 2008

    UK Sport encouraged as national audit office highlights “Significant Progress” to 2012 success

    British Flag

    UK Sport, the Government agency responsible for investing in and supporting the nation’s elite sport ambitions, has welcomed the key findings of a National Audit Office report into its work preparing sports and athletes for London 2012 and beyond.

    The National Audit Office found that UK Sport has made “significant progress” in developing effective performance monitoring of the sports and in its wider management of the World Class Performance system in this country.

    It also determined that UK Sport has developed a strategy to deliver its goals for London 2012 and beyond, in particular highlighting ‘Mission 2012′, UK Sport’s recently launched performance management process, as an effective means by which “to improve the governance and accountability of national governing bodies, whilst keeping them focused on the goal of delivering medals and ensuring their performance is measured and reported transparently.”

    John Steele, UK Sport Chief Executive, said: “We are pleased with the key findings of this report, which gives us real confidence that we are on the right track in terms of our strategy and approach. I would like to thank the NAO for their valuable insights and we will take on their thoughts and recommendations and make sure they help us in our continual drive to deliver our twin ambitions for 2012: medal success at the Games and the lasting legacy of transformed and sustainable elite sporting system.”

    UK Sport, 20th March 2008

    Academic News inspection copy requests
    If you wish to arrange an appointment to discuss our latest texts and your course needs, or you would like to enquire about an inspection copy of any book featured in Academic News, please call Sian Partridge on 0113 255 5665 ext. 204 or e-mail sianp@hkeurope.com

    Save 10% on all books and DVDs at Human Kinetics If you need to stock up on some resources for the new semester or if you want to get your hands on some last minute revision aids, then now is the time to order from Human Kinetics, as we are offering all our customers a 10% discount on all books and DVDs. To claim your 10% discount, you must quote Mail Code R602. When ordering online you will be prompted for the Mail Code at the very top of the shopping cart page. Alternatively, call Human Kinetics order hotline on 0113 255 5665.

    -
    Offer Expires: 30th April 2008


    UKPE Newsletter March 2008

    12/03/08

    Welcome to the March edition of the UKPE newsletter!

    At last Spring is nearly here! Although it may not feel like it, the weather will be warming up soon and you and your pupils can look forward to some fresh air and sunshine during PE lessons.

    Easter is also nearly here, and as a small thank you and to help you stock up on your resources for the new summer term, we are offering a 10% discount on ALL our books and DVDs for ALL our customers. Please see the voucher at the bottom of this email for further details.

    Have a great Easter break!

    In the UKPE Newsletter this month…

  • Product of the month…
  • Use change, challenge and choice to maximise participation in physical activity
  • A marathon challenge for staff at Human Kinetics
  • Schools make children more obese, leading doctor says
  • Obesity ‘in the genes’
  • Eighty-nine new specialist schools announced
  • Teachers engaged in CPD reaches 200,000
  • Swimming pool closures are national disgrace
  • Netball’s ten year game plan
  • Product of the month…
    Physical Activity still dominates the public health arena as active lifestyles continue to be an important part of programmes of disease prevention and health promotion. As physical education is an important part of becoming physically active, primary school PE remains the first step in creating a healthy population.

    Primary teachers can use Physical Education Methods for Elementary Teachers, Third Edition, to help children become more active and steer them to better health.

    The new edition of this book includes new sections on character development and more practical tools for developing teaching skills. In addition, the authors place more emphasis on goal orientation and motivational climate, two factors associated with maintaining physical activity. They outline strategies for creating an environment where students choose to participate in physical activity with confidence, enthusiasm and a desire to learn.

    The book comes with a DVD-Rom and if you are a teacher who is not accustomed to teaching in the gym environment, you will find the video clips on this extremely useful. You can use the lesson plans provided on the DVD-ROM in concert with the video clips to apply the concepts to your teaching.

    The goal of this book is to provide you with the skills and knowledge necessary to offer an excellent physical education programme. Accessible, interesting, current and practical, Physical Education Methods for Elementary Teachers, Third Edition, will help you to create a healthier school and feel confident in presenting essential information and creating exciting learning activities for your pupils.

    PRICE: £36.50
    (54.75 Euros)

    Read more!

    Use change, challenge and choice to maximise participation in physical activity

    The purpose of Teaching Physical Activity: Change, Challenge, and Choice is to share ideas about maximising participation in physical activity, in order to help inspire children to become physically active. Often teachers will ask how it is possible to create conditions in a physical activity setting so that all pupils are fully engaged – this book provides the answers and offers practical ideas about how to do just that.

    Teaching Physical Activity guides teachers to create healthy learning environments where all pupils feel safe, capable, successful and motivated and where pupils feel they have a sense of ownership in the activities. The sense of ownership comes from the choices pupils are able to make to change certain physical activity challenges. With the combination of change and choice pupils will no longer fear being embarrassed in front of their peers, but will welcome the trials of a safe and fun learning environment.

    Teaching Physical Activity includes foundational material on teaching activities and games, 45 ready-to-use games as well as activities and numerous tips, ideas and strategies to help teachers fully understand the approach of change, challenge and choice.

    Teaching Physical Activity: Change, Challenge, and Choice guides teachers in designing activities and games through which they can meet their objectives while engaging all the participants in their class, regardless of their skills and fitness. This will benefit children now and will pave the way for a lifetime of physical activity.

    PRICE: £14.50 (21.75 Euros)

    A marathon challenge for staff at Human Kinetics

    Sport Relief logo

    On Friday 14th March 2008, ten members of staff from Human Kinetics will walk, jog or run the equivalent of a 26.2 mile marathon between them, all in aid of Sport Relief 2008.

    The event will begin at the Human Kinetic’s office and staff will complete the marathon by following a one mile route. Sportier staff members, who really want to challenge themselves, will repeat the route to make up the 26.2 mile jaunt.

    On the Friday afternoon staff will abandon their desks and reach for their sports gear as they attempt a fitness challenge to raise money for an excellent cause. As well as seeking sponsorship for their efforts, Human Kinetics will make a charitable donation to Sport Relief. All the money donated to Sport Relief will be spent to transform lives in the UK and across the world’s poorest countries, helping to change the world for the better.

    Sara Cooper, Managing Director at Human Kinetics Europe, says: “I’m really pleased so many staff at Human Kinetics have agreed to take part in our Sport Relief Marathon Challenge. As a sports company we have no excuse not to be involved in Sport Relief, it’s a great chance for us to pull together as a team and raise money for such a good cause – and it’s also an excellent opportunity for us to have some fun on a Friday afternoon!”

    Are you, or is your school completing a challenge for Sport Relief? If so, send us the details and a picture and we may feature you in our next UKPE newsletter! Please contact rachell@hkeurope.com

    To make a donation to Sports Relief, call 08457 910 910 (local rate call charges apply) or for ideas on how to get involved in Sport Relief 2008, visit the website: www.sportrelief.org

    Schools make children more obese, leading doctor says

    A leading doctor has accused schools of making children more overweight after government figures showed rates of obesity rise through primary school.

    Dr David Haslam, clinical director of the National Obesity Forum, called for children to do more PE and be made to play outside during breaks after data showed the proportion of pupils classed as overweight rises by nearly 10% between the first and sixth year of school.

    Nearly a quarter (22.9%) of four or five-year-olds in England are deemed either obese or overweight, with the figure rising to 31.6% by the time they are aged 10 to 11, according to a health department survey. In both age groups, boys were more likely than girls to be obese.

    The findings, from the National Child Measurement Programme, which weighed and measured 80% of pupils aged four to 11, will make grim reading for ministers who have pledged to tackle Britain’s “obesity time bomb”.

    Haslam said it was a “scandal” that the rate of children who are overweight or obese rises while at school.

    The Guardian, 21st February 2008

    Obesity ‘in the genes’

    overweight children

    Genetic make-up is more important than upbringing in determining whether a child will become overweight, a new study suggests.

    The research on over 5,000 pairs of twins found that variations in children’s body mass index (BMI) and waist circumference were 77 per cent attributable to genes and 23 per cent attributable to the environment in which they were growing up.

    Lead author Professor Jane Wardle said the findings suggest parents should not necessarily be blamed if their children are overweight.

    Last year a report warned that a quarter of children could be obese in the UK by 2050.

    The researchers looked at identical pairs of twins who share all their genes and compared their measurements with non-identical pairs of twins who only share half their genes.

    The findings are published in the American Journal of Clinical Nutrition.

    inthenews.co.uk, 7th February 2008

    Eighty-nine new specialist schools announced

    school children

    Schools Minister Andrew Adonis has congratulated 89 schools across the country on successfully achieving specialist status, including 24 Special Schools.

    The extra 89 schools joining the specialist schools programme means that 88% of all maintained secondary schools are now specialist and 26 local authorities are 100% specialist, joined by Middlesbrough and Kingston upon Thames.

    Schools Minister Andrew Adonis said: “Congratulations to the 89 schools that have been granted specialist status. Their new status will give them the benefits others such schools have gained, including support from their sponsors, strong leadership and a clear sense of mission backed by challenging targets and partnerships with other schools.”

    Dr Sue Campbell, Chair of the Youth Sport Trust said: “The Youth Sport Trust is particularly delighted that a further 10 schools have gained sports college status. They join a thriving network of schools that will be supported by us to continue to raise standards for all young people and will be critical to the ongoing success of the national sport strategy.”

    Department for children, schools and families, 31st January 2008

    Teachers engaged in CPD reaches 200,000

    Teacher CPD

    The Department for Children, Schools and Families is pleased to announce that the PE and School Sport Professional Development Programme has passed a significant milestone in providing high quality professional development for those delivering PE and sport in schools.

    Since it began in 2003, over 200,000 professional development places have been taken up on the programme. This remarkable achievement represents the commitment of teachers and Adults Supporting Learner’s to contribute to the improvement of high quality teaching and learning in PE and sport.

    The Department would like to praise the Consortium Management Group who are leading the delivery of this important work and the network of Local delivery Agents who are making sure that the training is delivered where it matters.

    The national PE and School Sport Professional Development Programme is managed by the Youth Sport Trust, Association for PE (AfPE) and sports coach UK (scUK).

    Youth Sport Trust, 29th February 2008

    Swimming pool closures are national disgrace

    Swimming

    The Daily Telegraph has exposed the neglect and the willful disregard for swimming pools in this country.

    Year after year pools have been closed and not replaced. Others have been allowed to be run down, badly maintained with councils pleading poverty as an excuse.

    We should be ashamed that there is less swimming now in primary schools than there was 30 years ago. Local authorities have no legal duty to support recreational activities in the way that they do for libraries or social services. This must change. Unless and until swimming pools are given the same statutory protection as libraries the desecration will continue. If I have a right to borrow a book free from a library why do I not have the right to swim free in a public swimming pool?

    Swimming is one of the easiest and most enjoyable sports to participate in and, unlike other sports, it was singled out to be mandatory in primary schools because, as well as being a superb recreational activity, it is critical in reducing the risk of drowning. So by the age of 11 children must be taught to swim competently for at least 25 metres. However, unless your child happens to attend one of the few primary schools with a pool the swimming experience will vary radically. As pools have closed schools have had to travel further and scramble for pool time.

    The Telegraph, 29th February 2008

    Netball’s ten year game plan

    England Netball squad

    Netball has been written off as just playground favourite for too long.

    Loved by 11-year-olds but forgotten by teenagers who are ‘too cool for school’ let alone PE lessons, the sport carries a stigma that means for many netball is just a nostalgic memory – like orange segments at half time. Which might explain why are we losing precious British talent – namely our Superleague players – to professional netball leagues in the Southern Hemisphere.

    It’s a travesty when you consider that England netball’s national squad is ranked third in the world and that the game attracts more women than any other sport in Britain. Even the Prime Minister has called for netball to be showcased at the London Olympics in 2012. Fortunately there’s a man with a plan – and a huge team behind him – fighting to get the sport the recognition and status it deserves. We chat to Paul Clarke, the former PE teacher from Bishop Stalford turned chief executive of England Netball.

    Clarke, 55, has already implemented a ten-year plan – nicknamed ‘Netball 1011′. The plan is simple. Clarke wants netball to be ranked number one in the world, the first choice sport for women and “Britain’s tenth most popular sport in terms of participation.”

    The Daily Express, 26th February 2008


    Academic News February 2008

    12/03/08

    Welcome to the February edition of Academic News. In this month’s issue we bring you an abundance of the latest events in the academic arena. As well as the latest events, we also bring you some fantastic new products, and as usual we also have the latest news on sports research, coaching and the Olympics, so take ten minutes out and enjoy this month’s Academic News!

  • Product of the month….
  • An invaluable resource for sports management students and professionals alike
  • Loughborough findings on sports coaching
  • Extra two stones boosts risk of cancer
  • GPs turn to exercise for treating depression
  • Scientists claim cure for tired muscles
  • UK Leads ”International Inspiration” as Developing Countries Get Sporting Boost
  • Academic News inspection copy requests
  • Product of the month….
    Dynamics of Skill Acquisition: A Constraints-Led Approach, provides a comprehensive analysis of the evolution of the constraints-led perspective, a recognised theory in motor learning and control.

    Practitioners and students will appreciate the applied focus of Dynamics of Skill Acquisition, which outlines a conceptual model of co-ordination and control within a multidisciplinary framework.

    Dynamics of Skill Acquisition provides specific strategies of the constraints-led approach that address skill acquisition across a variety of professions, including teaching, coaching and rehabilitation.

    This book incorporates several learning features to assist readers, including:

    • Chapter outlines listing major topics and subtopics.
    • Self-test questions at the end of each chapter.
    • Key Concept boxes in each chapter to remind students of the chapters’ important concepts.
    • Glossary terms bold-faced in text and defined in a glossary at the end of the book.
    • Chapter summaries offering a compilation of important concepts.

    With the increased interest in the role of constraints to shape motor learning, Dynamics of Skill Acquisition provides a timely analysis of the constraints-led approach, helping readers to understand how co-ordination patterns are assembled, controlled and acquired. No other book presents the theoretical roots and development to the constraints-led perspective quite like this one.

    PRICE: £39.00
    (58.50 Euros)

    Read more about the book!

    An invaluable resource for sports management students and professionals alike

    Sport Promotion and Sales Management, Second Edition, presents a wide-ranging view of what it takes to be successful in the field of sport marketing and management. Moving from theoretical foundations of sport promotion and sales to fundamental roles of sport sponsorship. It examines incentives for sport consumers, licensing, sales management and the role of technology in sport promotion and sales.

    This text is intended for both students on sport management courses who wish to effectively prepare for the industry, and with its complete and current coverage of pertinent issues, this text is also an invaluable resource for sports marketing and sales professionals.

    In keeping pace with the changing times in the world of sport, this book features new material, including:

    • Two new chapters (and three in total) on sport sponsorship with information on how to negotiate, nurture and activate sponsorships
    • A detailed exploration of a nine-step “edu-selling” process, an emerging sales model created by author William Sutton that will help readers increase product utilisation and satisfaction by teaching how to use tickets and sponsorships to achieve business objectives
    • Greater emphasis on the roles of sales and sponsorship as integral parts of developing a successful sport business
    • A radically updated technology chapter that places great emphasis on e-commerce and gives an overview of the rapid changes that technological innovations are bringing to the industry

    Whether you are new to the sports industry or an experienced industry veteran, Sport Promotion and Sales Management, Second Edition will be an invaluable resource in creating a successful sales culture in your sports organisation.

    PRICE: £39.50 (59.25 Euros)

    Loughborough findings on sports coaching

    Sports Coach

    Researchers at Loughborough University have warned that the lack of paid opportunities and professional pathways for coaches undermines the Government’s aim to make the UK the world’s number one coaching nation by 2016.

    Loughborough Staff at the University’s School of Sport and Exercise Sciences (SSES) undertook the three-month project on behalf of sports think-tank Sportnation, and uncovered a shortfall of paid coaching positions and limited career progression for home grown coaches which placed an unfair burden on unpaid volunteers. They called for better support for coaches at all levels, and greater appreciation of their role.

    Professionals from 12 sports – athletics, badminton, cricket, football, gymnastics, hockey, netball, rowing, swimming, tennis, triathlon and volleyball – were consulted in the study which was designed to examine the issues within coaching and current coaching structures.

    Utilising the expertise of research team Dr Tess Kay, Professor Kathy Armour, Dr Chris Cushion and Dr Rod Thorpe the study included analysis of existing published material as well as one-to-one interviews with Performance Directors and senior representatives from the identified sports.

    According to the research, 69% of the 1.2m to 1.5m sports coaches in the UK are unpaid volunteers and in a sport such as athletics for example there are as few as 12 full-time paid performance coaches in the UK, with some disciplines having no full-time coach at all.

    Loughborough News, 29th January 2008

    Extra two stones boosts risk of cancer

    obese male

    The chance of developing five different types of cancer increases by 50 per cent if your weight goes up by more than two stones, according to new research.

    A study at the University of Manchester found that those who put on weight equivalent to a five-point increase in the body mass index (BMI) were at significant risk of contracting cancer of the colon, breast, skin and thyroid.

    The increase in BMI is equivalent to two-and-a-half stones (18.9kg) for a healthy man of average height, 5ft 9ins (1.75m), and almost two stones (12.6kg) for a healthy woman of average height, 5ft 4ins (1.63m).

    Men who gained that amount of weight were 50 per cent more likely to develop oesophageal cancer and a third more likely to suffer thyroid cancer. Their chances of getting colon and kidney cancer increase by 24 per cent; they are also at a smaller but significant risk of rectal and skin cancer.

    Women who are similarly overweight increase their chances of cancer of the womb lining and gallbladder by 59 per cent. They also have more than a 50 per cent increased risk of oesophageal cancer and are a third more likely to develop kidney cancer. The chances of women getting pancreatic, thyroid, and colon cancer increased significantly if they were overweight, but were not as great as the risk for men.

    The Telegraph, 15th February 2008

    GPs turn to exercise for treating depression

    middle age exercising

    Doctors are increasingly prescribing exercise for people with depression, mental health campaigners have found. In a survey of 200 English GPs, the Mental Health Foundation found 22% suggest exercise to help people with milder forms of the condition. This compares with just 5% in a similar survey three years ago. The foundation said it was important that doctors did not just prescribe antidepressants for patients, and looked for other options.

    Research has shown that exercise can help people with mild forms of depression by improving self-esteem – through better body image or achieving goals, and by relieving feelings of isolation which can fuel their depression. It also releases feel-good brain chemicals such as endorphins.

    Celia Richardson, campaigns director for the Mental Health Foundation, said: “It can help people physically, socially and biologically. They often meet others who have been in the same situation as them, but are now further down the line and feeling better.”

    The survey found there is now a wider belief by GPs that exercise therapy can be beneficial. Three years ago, 41% thought it was “effective or very effective”, rising to 61% now. But half of the GPs questioned did not have access to an exercise referral scheme. Two thirds of these doctors said they wished they had. More patients are also interested in how exercise can help them – one in six GPs say they have noticed an increase in the number of people asking whether exercise could help them.

    BBC News, 8th February 2008

    Scientists claim cure for tired muscles

    Swimming mouse

    The Victor Contes of this world will be keeping a close eye on Columbia University in New York, where a team of scientists claim that they have not only discovered the reason for muscle fatigue but have designed a drug that reduces it.

    The experimental drug has been tested on mice and has apparently allowed them to continue swimming long after they should have stopped with exhaustion. But yesterday a scientist in Britain questioned the method, motivation and results of the tests.

    For a century, scientists believed that the accumulation of lactic acid in muscle cells was the reason for fatigue and decreased athletic performance.

    The Columbia study claims that muscle fatigue is the result of the leak of calcium ions that reduces the force of muscle contraction. Working on the hunch that the fatigue suffered by victims of heart failure was the same as that suffered by marathon runners, members of the Columbia team found a similarity in the leaking calcium. They then gave the drug, which plugs the leak, to mice and put them on an intensive 21-day swimming programme.

    The Times, 15th February 2008

    UK Leads ”International Inspiration” as Developing Countries Get Sporting Boost

    Gordon Brown

    The Prime Minister has announced a £9 million investment programme to support sporting projects in five developing countries around the world. The pilot is the start of a larger programme called “International Inspiration” which will deliver on the promise made to the IOC in Singapore of engaging and inspiring the youth of the world through sport.

    The pilot programmes are taking place in Azerbaijan, Brazil, India, Palau and Zambia and project work has already started in each of these countries. In India, the Prime Minister is visiting Delhi where he attended an event featuring young schoolchildren playing mixed sex football matches and met with Lakshmi, a tribal girl archer from Jharkhand who is now a world class athlete. He also met UK teachers from schools involved in the programme.

    Funding for the pilot programme, which runs until 2010 and is being led by UK Sport, the Government’s international sports agency, includes contributions from DFID, UNICEF, the British Council, the FA Premier League and the DCMS. Further announcements on how the programme will develop beyond the pilot will be made in the coming months.

    UK Sport, 21st January 2008


    FitNews Newsletter February 2008

    12/03/08

    Welcome to the January issue of FitNews.

    At this time of year many of us pledge to begin a new healthy lifestyle, resolutions have been made, diets planned and gym memberships purchased. According to recent research in this month’s newsletter, we have more reasons then ever to carry on living a healthy and active lifestyle in 2008, as research shows that a poor diet kills 70,000 people a year and a healthy lifestyle can add 14 years to your life! So if the new year is the kick start you need to get healthy so be it, but don’t forget the importance of carrying it on throughout the year and beyond.

    Product of the month…
    We all know how important it is to exercise regularly to keep in shape, and with the growing threat of obesity forcing us to be aware of our physical activity levels, we are constantly looking for ways to keep fit. Working out in the water is an excellent way to exercise as it offers numerous benefits that not only include keeping in shape and burning calories.If you are looking for a way to exercise that you can stick to and one that will benefit your mind as well as your body then have fun, get fit and stay healthy with Fantastic Water Workouts.With more than 130 exercises that use the natural resistance of water, you will improve your body’s composition and tone, strengthen muscles, increase aerobic and muscular endurance and improve flexibility, co-ordination and agility – all with minimal stress on your body.

    Fantastic Water Workouts also includes 14 step-by-step programmes that can be tailored to your personal needs. Whether you’re seeking general programmes for overall fitness or more specific routines for pregnancy, physical rehabilitation, cardiac recovery, or older adults, it’s all in this fantastic book.

    For a great way to exercise, no matter what your individual needs or goals, jump into Fantastic Water Workouts and discover the complete water workout guide.

    PRICE:
    £10.99 (16.49 Euros)
    Read more about the book!

    Achieve success as a personal trainer with this vital resource

    Personal trainers are passionate about motivating and guiding others to a healthy and fit lifestyle. However, it can sometimes be a challenge to shape that passion into knowledgeable, consistent and qualified assistance. To succeed as a personal trainer, turn to Can-Fit-Pro’s Foundations of Professional Personal Training, a resource which will help build fitness expertise, assessment prowess, communication skills and business knowledge.

    Written by Can-Fit-Pro, a continuing education provider for Canadian fitness professionals, the text includes the essentials of fitness theory and practical application, client assessment and screening, safety considerations and programme design. This information is complemented by chapters on the business of personal training, the psychology of personal training, plus two photo-rich appendices providing exercises to share with clients.

    Included with the book is a special bonus CD-ROM titled Essentials of Interactive Functional Anatomy (IFA Essentials). Using a 3-D model of the human musculature, IFA Essentials provides a vivid and detailed review of the components of structural anatomy. It is a valuable guide to structural anatomy for personal trainers at any stage of their career.

    To guide others in leading a healthy lifestyle, every personal trainer should invest in Foundations of Professional Personal Training, to help develop their career in this vital area.

    PRICE: £40.00 (60.00 Euros)

    Poor diet kills 70,000 every year, report says

    Almost 70,000 deaths could be avoided every year if Britons followed healthy eating guidelines, a wide-ranging government report says.

    The nation’s poor diet costs the economy £10 billion, of which £7.7 billion comprises NHS treatment that could be avoided if people cut down on fatty and salty foods and ate more fresh fruit and vegetables. Those who die prematurely would have lived for almost 10 years longer if they adhered to dietary advice, the report says.

    The figures are contained in the Cabinet Office report Food: an analysis of the issues, commissioned by the Prime Minister as a precursor to a government review of food policy and a new strategy on tackling obesity.

    It includes grim predictions about the growth of obesity in Britain, with 60 per cent of the population expected to be overweight by 2050, compared with 28 per cent today, and 70 per cent of girls and 55 per cent of boys expected to be overweight or obese in 40 years’ time.

    The report also shows that children are being badly let down by parents who feed them far too much saturated fat, sugar and salt and not enough fruit and veg.

    The Telegraph. 7th January 2007

    Healthy life ‘can give you another 14 years’

    Smoking

    A healthy lifestyle can increase a person’s lifespan by as much as 14 years, scientists have claimed.

    Researchers have calculated people can extend the length of their lives by up to 17 per cent by not smoking, drinking only moderately, eating healthily and keeping physically active.

    Many studies have highlighted the health risks associated with cigarettes, excessive alcohol consumption, poor diet and lack of exercise. However, few have looked at the combined effects of all four on longevity.

    Prof Kay-Tee Khaw, a gerontologist at Cambridge University who led the new study, said: “There were substantial differences in mortality associated with the four health behaviours combined. The results strongly suggest that these four achievable lifestyle changes could have a marked improvement on the health of middle-aged and older people, which is particularly important given the ageing population in the UK and other European countries.”

    Prof Khaw and colleagues, whose study is published in the journal PLoS Medicine, surveyed 20,244 men and women living in Norfolk in the mid-1990s. The participants, none of whom had known cancer or heart disease, were aged between 45 and 79.

    The Telegraph, 8th January 2008

    Most Britons feel overweight and unfit

    Almost three-quarters of Britons in a survey believe they are overweight and have vowed to start a health campaign in the New Year.

    But it appears only the young are concerned about controlling their weight, with just a quarter of older Britons seeing getting fit as a priority, the poll for the Community Service Volunteers (CSV) charity found.

    Despite almost 70 percent of Britons saying they want to get healthy, experts said other evidence into people’s behaviour suggests that repeated warnings about the dangers of obesity is falling on deaf ears.

    The survey, commissioned by CSV subsidiary Dare to Care and based on an ICM poll of 1,032 adults, showed that those in the northeast and Scotland are most concerned about their weight.

    Reuters UK, 8th January 2008

    Study finds both drinking and exercise healthy

    Alcohol

    Drinking is healthy, exercise is healthy, and doing a little of both is even healthier, Danish researchers reported.

    People who neither drink nor exercise have a 30 to 49 percent higher risk of heart disease than people who do one or both of the activities, the researchers said in the European Heart Journal.

    “The main finding is there seems to be an additional beneficial effect of drinking one to two drinks per day and doing at least moderate physical activity,” said Morten Gronbaek of the University of Southern Denmark, who led the study.

    Several major studies have found that light to moderate drinking – up to two drinks a day on a regular basis – is associated with a lower risk of heart disease, and some have also found this leads to a lower risk of some cancers.

    But the Danish study, one of the largest of its kind to examine the combined effect of drinking and exercise, found there were additional protective effects gained from doing both.

    Reuters UK, 9th January 2008

    Obesity soars as hundreds are treated for health related problems each day

    obese male

    More than 230 people are treated at hospital every day for health problems associated with obesity, Department of Health figures revealed. And the problem is soaring at an alarming rate with the number of hospital consultations soaring almost 30 per cent in the last year alone.

    In nine years the effect of obesity on hospital consultants has trebled as the numbers needing treatment has risen from 23,961 in 1997/98 to 85,302 in 2006/07.

    The statistics reveal the number of people who were seen by a consultant where either the main source of illness was classified as excessive body weight or where obesity had contributed to some other ailment.

    The number of obese children has also soared in recent years. In 1997/98 just 689 children were seen by hospital consultants as a result of their obesity. However by 2006/07 this had risen to 2,307 children.

    National Obesity Forum chairman Dr Colin Waine said: “We badly need a public health approach to alter the environment and make it less obeseogenic. This has to be led by the government.”

    The Daily Mail, 11th January 2008


    UKPE Newsletter February 2008

    12/03/08

    Welcome to the February edition of the UKPE newsletter!

    It is hard to believe we have already reached the first half-term of 2008. We will all take comfort in the fact that the summer is now only a few months away, and we can soon get outside for some fresh air and physical activity. Pupils will be able to enjoy a PE lesson on the sports field and with some fantastic resources included in this issue, we can make teaching these lessons a whole lot easier and more enjoyable.

    In this month’s newsletter we are pleased to bring you the news that over 300,000 children with learning disabilities will now be able to take part in the UK School Games, thanks to action taken by Mencap, the UK’s leading learning disability charity and Minister for Sport, Gerry Sutcliffe. Other news in this jam-packed issue includes the Goverment’s most recent attempts to curb childhood obesity with some interesting tactics, read on to find out their latest attempts to slow down the obesity epidemic…

    In the UKPE Newsletter this month…

  • Product of the month…
  • Help children find joy in movement
  • Set the foundations for children to continue a lifetime of physical activity
  • Gerry Sutcliffe and Mencap gain School Games concession
  • Ex-Olympian Dame Kelly calls for ‘cool’ PE kits
  • Meet the latest answer to child obesity: the Wii
  • Government may ban fast food near schools
  • Food, glorious food – and now learning how to cook it is compulsory
  • Product of the month…
    Coaching young people is an exciting way to be involved in sport, but preparing young athletes both physically and mentally to compete effectively, fairly and safely in their sport, and providing them with a positive role model can be challenging.

    Coaching Youth Track and Field will assist you in meeting these challenges, and enable you to reap the rewards of coaching young athletes.

    Coaching Youth Track and Field is a fantastic new book which will help you to acquire all of the fundamental skills necessary to be a successful coach.

    As well as many activities specifically aimed at coaching children in the sport of track and field, there is an entire section dedicated to the principles of coaching – including coaching philosophy, communication, team management, training and sport first aid. The book also includes 73 activities and 32 age-specific coaching tips.

    Coaching Youth Track & Field is the only resource available today aimed at coaches of athletes aged fourteen and under.

    This book is a superb introduction to youth coaching and a reliable resource, not only for coaching the fundamentals of track and field events, but also for creating an environment to promote learning and help children enjoy their sporting experience year after year.

    PRICE: £9.99
    (14.99 Euros)

    Read more!

    Help children find joy in movement

    All Active: 35 Inclusive Physical Activities, gives teachers and recreation leaders everything they need to help children practice motor skills with purpose, motivation and efficiency.

    This book will help to:

    • Develop balance, improve fitness and build locomotor, manipulative and other skills
    • Facilitate low-cost or no-cost activities that use common equipment
    • Use step-by-step instructions and teaching tips to easily implement the activities

    All Active contains a collection of activities which focus on movement through searching for hidden things, collecting objects and completing tasks that change the appearance of something. Three elements which the author believes are associated with motivating students of all abilities.

    Packed with new and creative ideas for facilitating games, All Active offers not just lesson plans but a framework that shows how to use equipment in fun game situations. The games in this book are developmentally appropriate for children age 5 to 12, with and without disabilities.

    All Active: 35 Inclusive Physical Activities will provide teachers with practical and effective ideas to teach and practice basic motor skills, while at the same time helping children to find purpose and joy in movement!

    PRICE: £11.50 (17.25 Euros)

    Set the foundations for children to continue a lifetime of physical activity

    Teaching the Nuts and Bolts of Physical Education, Second Edition is back and better then ever! This book and CD-ROM package presents teachers with the instructions to teach 25 basic locomotor and manipulative skills and includes 111 illustrations to demonstrate skill techniques.

    Early movement success is crucial to later skill acquisition. Teaching the Nuts and Bolts of Physical Education, will show primary school teachers what to teach, how to teach it and how to have a fun and successful experience with pupils.

    This new edition is a trimmed-down, spiral-bound book that has thicker pages for durability, making it perfect for using in the gym or on the field to show students how to perform skills correctly. The text also contains individual, partner and group activities to reinforce each skill, and the CD-ROM component has 335 printable pages covering the 25 skills and includes:

    • The entire first edition of the original text with updates;
    • Expanded skills, including volleying and two-handed overhead-passing skills; and
    • Lesson plans, activities, troubleshooting charts and a wealth of additional materials.

    Teaching the Nuts and Bolts of Physical Education, Second Edition will enable teachers to build a sturdy foundation for children, so they can continue a lifetime of physical activity.

    PRICE: £17.00 (25.50 Euros)

    Gerry Sutcliffe and Mencap gain School Games concession

    MENCAP logo

    More than 300,000 children with a learning disability will have the chance to compete in the UK School Games, following action by Mencap and support from Minister for Sport Gerry Sutcliffe.

    The Games, designed to replicate the feel of the Olympics and Paralympics, already include events for children with a physical disability, but those with a learning disability have been excluded until now. Mencap hopes that the changes will be in time for the 2008 Games, to be hosted by Bristol and Bath.

    Mencap, the Department for Culture Media and Sport, the Youth Sport Trust and the Equality and Human Rights Commission were all involved in the initiative.

    A campaign is now under way to allow athletes with a learning disability to compete in the Paralympics. The hope is that the current ban will be lifted in time for London 2012.

    The charity’s chief executive, Jo Williams, said: “This decision has opened up sport for children of all abilities and is an important step towards promoting inclusion and equality.”

    Communitycare.co.uk, 31st January 2008

    Ex-Olympian Dame Kelly calls for ‘cool’ PE kits

    Kelly Holmes

    The traditional PE kit should be replaced by “hoodies” and tracksuit bottoms, Dame Kelly Holmes, the Olympic double gold medallist, has claimed.

    She said that teenage girls, who are put off sport by “uncool kit”, would be encouraged to remain more active by fashionable black and pink outfits.

    The new clothes would also prevent girls from being embarrassed about their bodies, claimed the former runner, who has been speaking to children across the country in her role as a national school sports champion.

    Unveiling a prototype for the ideal modern PE kit, Dame Kelly said that clothing “is the main area that needs to be tackled”.

    She has been visiting schools as part of the Norwich Union GirlsActive programme, a Government initiative which aims to reverse a trend that sees 40 per cent of girls drop out of sport in their teenage years.

    The Telegraph, 28th January 2008

    Meet the latest answer to child obesity: the Wii

    Wii

    Computer games, the prime suspects when health experts try to explain why the UK’s children are the most obese in the nation’s history, have now emerged as a potential cure for overweight youngsters.

    With the Government desperately trying ever more imaginative ways to improve rates of exercise and participation in sport, officials are considering encouraging schools across the country to put the new generation of “active computer games” on the curriculum, to help the most at-risk youngsters out of their sedentary lifestyles.

    Child obesity rates have trebled over the past 20 years; 10 per cent of six-year-olds and 17 per cent of 15-year-olds are now considered obese. Last year, a Government report predicted that this would rise to 26 per cent of children by 2050. The report also warned of the life-threatening problems of childhood obesity and predicted a 70 per cent rise in type 2 diabetes, a 30 per cent increase in strokes and a 20 per cent increase in heart disease.

    The latest attempt to tackle the problem stems from an acclaimed initiative in which Nintendo Wii consoles were used to tempt inactive pupils into “virtual PE” after years of dodging games lessons. The project, at five schools in Worcestershire, found that children queued up at lunchtimes for their chance on the Wii, which requires users to stand up and move their arms and legs to play games including tennis, baseball, bowling and golf. Heart monitoring revealed that the pupils became fitter with regular use of the consoles.

    The Independent, 27th January 2008

    Government may ban fast food near schools

    Fast food restaurants could be banned from opening near schools as part of a more interventionist approach by the Government to tackling childhood obesity.

    Ministers are concerned that many older children shun healthy school lunches for junk food, while younger pupils use “pester power” to force their parents to buy them unhealthy snacks on the way home.

    Under proposals to be unveiled as part of the Government’s obesity strategy, councils have been reminded of their powers under planning rules to bar new fast food restaurants from the streets immediately around schools, parks and nurseries.

    While the Government will not give a specific radius inside which takeaway outlets will be outlawed, all local authorities will be reminded of their obligation to consider the impact on the community of a new fast food restaurant.

    A spokesman for the Department for the Communities and Local Government said high streets were already clogged up by takeaway outlets and burger bars. He added: “It can cause big problems for parents, teachers and local neighbourhoods when fast food joints open right outside schools to serve pupils at lunch time. We will work with Department for Health and public health directors to make sure that councils know what powers there are and are able to use them.”

    The Telegraph, 21st January 2008

    Food, glorious food – and now learning how to cook it is compulsory

    Food tech lesson

    Cooking lessons will be compulsory at secondary schools as part of the Government’s strategy to fight obesity. All 11 to 14-year-old pupils must learn how to make at least one healthy meal, ministers announced. Schools will have to introduce packed lunch guidelines, cracking down on parents who provide crisps, fizzy drinks and chocolate.

    The Government wants the public to recommend dishes that should be taught in schools, although suggestions have to be healthy, easy to prepare and palatable to teenagers.

    But teachers’ leaders said that the move has come too late, as many schools built or refurbished in the past 15 years have no cookery rooms. There is also a shortage of teachers qualified to take classes.

    Domestic science was an integral part of the timetable until the 1980s. Children were taught how to make such staples as Victoria sponge, and proudly took home the results. Since then classes in some schools have been phased out or replaced by design-led lessons about food production.

    Many cookery teachers have left the profession. The Government wants 1,000 more food technology teachers by 2011, but recruitment is difficult as they must also be able to teach other technology subjects.

    Times Online, January 23rd 2008

    Product of the month…


    Academic News January 2008

    12/03/08

    Welcome to the January edition of Academic News. It is hard to believe another year has begun and the second semester has slowly crept upon us. In between marking all those exam papers and preparing yourself for the new semester, we hope you find a spare minute to take a break and read this month’s Academic News, as it is jam-packed with all the latest news, events and products from the world of academia.

    In this month’s issue we bring you news of the value of sport to our economy, offer you an insight into our latest products on sport finance, motor learning and health and wellness, plus we give you one last chance to join BASES on a three month trial for only 97p!

    In Academic News this month…

  • Product of the month….
  • Equip students with fundamental finance and accounting concepts
  • Christian principles used to teach health and wellness
  • Sport worth over 15 billion a year to nation’s economy
  • Gordon Brown to unveil £9m Olympic project
  • Healthy life ‘can give you another 14 years’
  • Academic News inspection copy requests
  • Product of the month….
    Motor Learning and Performance: A Situation-Based Learning Approach, expands on the fundamentals of motor performance and learning, providing valuable supporting literature and current research results in an accessible and engaging format.Motor Learning and Performance outlines the principles of motor skill learning, develops a conceptual model of human performance and shows students how to apply the concepts of motor learning and performance to a variety of real-world settings.More than 76 new references, exercises, updated figures and photos and improved chapter features make the fourth edition of this book, the most user- friendly edition to date.

    New to the fourth edition is access to an online student study guide with lab activities that bring the material to life. The online study guide will help students understand and apply theories and research findings with the use of a number of tools included in the study guide.

    The ancillary materials include an expanded instructor guide with chapter summary notes and additional situation-based exercises for class discussion, a presentation package of PowerPoint slides for lectures and a test bank.

    There is no better introduction to the fascinating field of motor learning and its many applications in the real world, then the student-friendly Motor Learning and Performance: A Situation-Based Learning Approach.

    PRICE: £47.00
    (70.50 Euros)

    Read more about the book!

    Equip students with fundamental finance and accounting concepts

    Sport Finance, Second Edition, grounds students in the real world of financial management in sport, showing them how to apply financial concepts and appreciate the importance of finance in sound sport management and operations.

    Designed for sport finance courses in a sport management curriculum, this text:

    • allows students to apply information in whatever segment of the sport industry they will be working in;
    • includes expanded coverage of business structures, the time value of money and ethical guidelines and issues in auditing;
    • presents updated examples, references and case studies, giving students contemporary examples and adequate coverage of core concepts; and
    • helps students new to sport finance comprehend the subject by including chapter objectives, easy-to- follow figures and tables, summaries and discussion questions.

    As an added benefit to instructors, this second edition includes a wealth of ancillary materials conveniently offered online, to help make the topics more comprehensive to students.

    Sport Finance, Second Edition, will provide students at all levels with the fundamental finance and accounting concepts they need to help raise, manage and spend money in sport settings.

    PRICE: £39.50 (59.25 Euros)

    Christian principles used to teach health and wellness

    Christian Paths to Health and Wellness provides an exciting new approach to teaching health and wellness. Driven by 1 Corinthians 3:16 “Don’t you know that you yourselves are God’s temple and that God’s Spirit lives in you?” this practical text is based on sound, cutting-edge scientific research and Christian principles.

    From this book, readers will gain:

    • A solid foundation in health and wellness theory and research.
    • Multiple Christian Perspectives that create a balanced approach to health and wellness across a broad spectrum of Christian beliefs.
    • Study aids, including vocabulary lists, glossary definitions, chapter-opening objectives and chapter- ending questions, which foster learning and application of the material.

    Christian Paths to Health and Wellness also comes with free instructional aids for course adopters, including Web support with sample course syllabi, a presentation package and a test package.

    The main goal of this book is to help empower readers to take responsibility and initiative for their own health and well-being. Readers will become aware of physical wellness issues and develop a passion for proactive and permanent lifestyle changes, and they will do it all with a Christian approach.

    PRICE: £22.50 (33.75 Euros)

    Sport worth over 15 billion a year to nation’s economy

    Happy cyclist

    Research commissioned by Sport England shows that sport-related economic activity in England reached a record high of £15.47 billion in 2005. This includes everything from sales of sports clothing and equipment to jobs in the sports industry.

    This is nearly a 50% increase since 2000. The growth in England’s sport economy has outstripped that of the economy as a whole, as well as comparable sectors such as gambling.

    Karren Brady, CEO of Birmingham City Football Club and Board Member of Sport England, said: “This research shows the sporting pound is very important to the economic health of the nation. More people are using their wages to go and watch matches, buy sports clothing or splash out on the latest sports equipment. More importantly, new jobs are being created and sports clubs are benefiting from increase in subscriptions.”

    The research was carried out by the Sport Industry Research Centre (SIRC) at Sheffield Hallam University on behalf of Sport England.

    Sport England, 10th January 2008

    Gordon Brown to unveil £9m Olympic project

    Gordon Brown

    The Prime Minister Gordon Brown will announce a new £9 million international development project designed to start delivering on the promises made by London when the city won the right to host the 2012 Olympics.

    Sebastian Coe told members of the International Olympic Committee during the dramatic election victory in Singapore in July 2005 that, as well as regenerating a large part of east London, the 2012 Games would be used to inspire a new generation of sports enthusiasts around the globe.

    Now, 2½ years later, London Olympic organisers have joined forces with the Government, UK Sport, the Premier League, Unicef and the British Council to develop ‘International Inspiration’, starting with five pilot schemes which will try to spread the Olympic message to some of the world’s poorest countries.

    The pilots, which will take place in India, Azerbaijan, Brazil, Palau and Zambia, will run until 2010. Organisers hope they will be able to build on the success of the schemes to expand the programme in the two years before the London Games and beyond.

    The Telegraph, 20th January 2008

    Healthy life ‘can give you another 14 years’

    Smoking

    A healthy lifestyle can increase a person’s lifespan by as much as 14 years, scientists have claimed.

    Researchers have calculated people can extend the length of their lives by up to 17 per cent by not smoking, drinking only moderately, eating healthily and keeping physically active.

    Many studies have highlighted the health risks associated with cigarettes, excessive alcohol consumption, poor diet and lack of exercise. However, few have looked at the combined effects of all four on longevity.

    Prof Kay-Tee Khaw, a gerontologist at Cambridge University who led the new study, said: “There were substantial differences in mortality associated with the four health behaviours combined. The results strongly suggest that these four achievable lifestyle changes could have a marked improvement on the health of middle-aged and older people, which is particularly important given the ageing population in the UK and other European countries.”

    Prof Khaw and colleagues, whose study is published in the journal PLoS Medicine, surveyed 20,244 men and women living in Norfolk in the mid-1990s. The participants, none of whom had known cancer or heart disease, were aged between 45 and 79.

    The Telegraph, 8th January 2008

    Academic News inspection copy requests
    If you wish to arrange an appointment to discuss our latest texts and your course needs, or you would like to enquire about an inspection copy of any book featured in Academic News, please call Paul Mills on 0113 255 5665 ext.224 or e-mail paulm@hkeurope.com


    FitNews newsletter January 2008

    12/03/08

    Welcome to the January issue of FitNews.

    At this time of year many of us pledge to begin a new healthy lifestyle, resolutions have been made, diets planned and gym memberships purchased. According to recent research in this month’s newsletter, we have more reasons then ever to carry on living a healthy and active lifestyle in 2008, as research shows that a poor diet kills 70,000 people a year and a healthy lifestyle can add 14 years to your life! So if the new year is the kick start you need to get healthy so be it, but don’t forget the importance of carrying it on throughout the year and beyond.

    In FitNews this month…

  • Product of the month…
  • Achieve success as a personal trainer with this vital resource
  • Poor diet kills 70,000 every year, report says
  • Healthy life ‘can give you another 14 years’
  • Most Britons feel overweight and unfit
  • Study finds both drinking and exercise healthy
  • Obesity soars as hundreds are treated for health related problems each day
  • Product of the month…
    We all know how important it is to exercise regularly to keep in shape, and with the growing threat of obesity forcing us to be aware of our physical activity levels, we are constantly looking for ways to keep fit. Working out in the water is an excellent way to exercise as it offers numerous benefits that not only include keeping in shape and burning calories.If you are looking for a way to exercise that you can stick to and one that will benefit your mind as well as your body then have fun, get fit and stay healthy with Fantastic Water Workouts.

    With more than 130 exercises that use the natural resistance of water, you will improve your body’s composition and tone, strengthen muscles, increase aerobic and muscular endurance and improve flexibility, co-ordination and agility – all with minimal stress on your body.

    Fantastic Water Workouts also includes 14 step-by-step programmes that can be tailored to your personal needs. Whether you’re seeking general programmes for overall fitness or more specific routines for pregnancy, physical rehabilitation, cardiac recovery, or older adults, it’s all in this fantastic book.

    For a great way to exercise, no matter what your individual needs or goals, jump into Fantastic Water Workouts and discover the complete water workout guide.

    PRICE:
    £10.99 (16.49 Euros)
    Read more about the book!

    Achieve success as a personal trainer with this vital resource

    Personal trainers are passionate about motivating and guiding others to a healthy and fit lifestyle. However, it can sometimes be a challenge to shape that passion into knowledgeable, consistent and qualified assistance. To succeed as a personal trainer, turn to Can-Fit-Pro’s Foundations of Professional Personal Training, a resource which will help build fitness expertise, assessment prowess, communication skills and business knowledge.

    Written by Can-Fit-Pro, a continuing education provider for Canadian fitness professionals, the text includes the essentials of fitness theory and practical application, client assessment and screening, safety considerations and programme design. This information is complemented by chapters on the business of personal training, the psychology of personal training, plus two photo-rich appendices providing exercises to share with clients.

    Included with the book is a special bonus CD-ROM titled Essentials of Interactive Functional Anatomy (IFA Essentials). Using a 3-D model of the human musculature, IFA Essentials provides a vivid and detailed review of the components of structural anatomy. It is a valuable guide to structural anatomy for personal trainers at any stage of their career.

    To guide others in leading a healthy lifestyle, every personal trainer should invest in Foundations of Professional Personal Training, to help develop their career in this vital area.

    PRICE: £40.00 (60.00 Euros)

    Poor diet kills 70,000 every year, report says

    Almost 70,000 deaths could be avoided every year if Britons followed healthy eating guidelines, a wide-ranging government report says.

    The nation’s poor diet costs the economy £10 billion, of which £7.7 billion comprises NHS treatment that could be avoided if people cut down on fatty and salty foods and ate more fresh fruit and vegetables. Those who die prematurely would have lived for almost 10 years longer if they adhered to dietary advice, the report says.

    The figures are contained in the Cabinet Office report Food: an analysis of the issues, commissioned by the Prime Minister as a precursor to a government review of food policy and a new strategy on tackling obesity.

    It includes grim predictions about the growth of obesity in Britain, with 60 per cent of the population expected to be overweight by 2050, compared with 28 per cent today, and 70 per cent of girls and 55 per cent of boys expected to be overweight or obese in 40 years’ time.

    The report also shows that children are being badly let down by parents who feed them far too much saturated fat, sugar and salt and not enough fruit and veg.

    The Telegraph. 7th January 2007

    Healthy life ‘can give you another 14 years’

    Smoking

    A healthy lifestyle can increase a person’s lifespan by as much as 14 years, scientists have claimed.

    Researchers have calculated people can extend the length of their lives by up to 17 per cent by not smoking, drinking only moderately, eating healthily and keeping physically active.

    Many studies have highlighted the health risks associated with cigarettes, excessive alcohol consumption, poor diet and lack of exercise. However, few have looked at the combined effects of all four on longevity.

    Prof Kay-Tee Khaw, a gerontologist at Cambridge University who led the new study, said: “There were substantial differences in mortality associated with the four health behaviours combined. The results strongly suggest that these four achievable lifestyle changes could have a marked improvement on the health of middle-aged and older people, which is particularly important given the ageing population in the UK and other European countries.”

    Prof Khaw and colleagues, whose study is published in the journal PLoS Medicine, surveyed 20,244 men and women living in Norfolk in the mid-1990s. The participants, none of whom had known cancer or heart disease, were aged between 45 and 79.

    The Telegraph, 8th January 2008

    Most Britons feel overweight and unfit

    Almost three-quarters of Britons in a survey believe they are overweight and have vowed to start a health campaign in the New Year.

    But it appears only the young are concerned about controlling their weight, with just a quarter of older Britons seeing getting fit as a priority, the poll for the Community Service Volunteers (CSV) charity found.

    Despite almost 70 percent of Britons saying they want to get healthy, experts said other evidence into people’s behaviour suggests that repeated warnings about the dangers of obesity is falling on deaf ears.

    The survey, commissioned by CSV subsidiary Dare to Care and based on an ICM poll of 1,032 adults, showed that those in the northeast and Scotland are most concerned about their weight.

    Reuters UK, 8th January 2008

    Study finds both drinking and exercise healthy

    Alcohol

    Drinking is healthy, exercise is healthy, and doing a little of both is even healthier, Danish researchers reported.

    People who neither drink nor exercise have a 30 to 49 percent higher risk of heart disease than people who do one or both of the activities, the researchers said in the European Heart Journal.

    “The main finding is there seems to be an additional beneficial effect of drinking one to two drinks per day and doing at least moderate physical activity,” said Morten Gronbaek of the University of Southern Denmark, who led the study.

    Several major studies have found that light to moderate drinking – up to two drinks a day on a regular basis – is associated with a lower risk of heart disease, and some have also found this leads to a lower risk of some cancers.

    But the Danish study, one of the largest of its kind to examine the combined effect of drinking and exercise, found there were additional protective effects gained from doing both.

    Reuters UK, 9th January 2008

    Obesity soars as hundreds are treated for health related problems each day

    obese male

    More than 230 people are treated at hospital every day for health problems associated with obesity, Department of Health figures revealed. And the problem is soaring at an alarming rate with the number of hospital consultations soaring almost 30 per cent in the last year alone.

    In nine years the effect of obesity on hospital consultants has trebled as the numbers needing treatment has risen from 23,961 in 1997/98 to 85,302 in 2006/07.

    The statistics reveal the number of people who were seen by a consultant where either the main source of illness was classified as excessive body weight or where obesity had contributed to some other ailment.

    The number of obese children has also soared in recent years. In 1997/98 just 689 children were seen by hospital consultants as a result of their obesity. However by 2006/07 this had risen to 2,307 children.

    National Obesity Forum chairman Dr Colin Waine said: “We badly need a public health approach to alter the environment and make it less obeseogenic. This has to be led by the government.”

    The Daily Mail, 11th January 2008